Note: I should preface today's entry by stating that the following should definitely be filed in our nostalgia department. Pre-Movie Slides are not something I enjoyed or appreciated in their heyday, but now that they're gone, I can clearly see how glorious they truly were.
It's all about Pre-Movie Slides. Not today's variety, with the "in-depth" look at upcoming movies and 60 second Coke and Fanta commercials. I mean the old ones, single slide advertisements and trivia questions, with the only accompanying audio the gentle droll of "Century Radio"(or some facsimile varying on your theater chain of choice).
At this point you might be saying "How can you say it's all about advertisements?" Well friend, take a look at what we're forced to sit through now, and let me educate you on why the days past are days to be smiled upon.
The major difference between today's "pre-show entertainment"(PSE) and that of yesteryear's is the evolution from stills to video. Clearly it didn't take a genius to come up with this idea. The transition from from still images to video is one that has taken place in essentially every part of entertainment. So why doesn't it work here? Well, for one, we don't go to the movies for pre-show entertainment, we go for the movies.
It doesn't matter if a man juggling firesticks stands in front of the theater before the movie starts; we pay our ten bucks and show up to watch a movie. Anything before that is just killing time. Also, just because there's been a technical development does not mean it is suitable for all occasions. For instance, humans used to only drink water. Then we invented gatorade. But we don't drink gatorade ALL the time. We still want water maybe once or twice a month; we shouldn't abolish it altogether.

This particular evolution offends in a variety of circumstances. Although not inherently a social activity, movie going has become that: most of our visits to the cineplex are in the company of good friends and good spirits. So when we show up to the film early in order to ensure that we don't miss anything, our first impulse is naturally to enjoy the company of our compadres. But with todays video previews we're conflicted. Most of the time we're seated in front of video we're actively watching it, not just having it on in the background (especially on a 90 foot screen). Torn between the discussions of our friends and the onslaught of visual stimuli, our brain is left a tangled web of confusion, anxiety and frustration, which in turn exponentially lengthens the wait for the feature presentation.
What of those scenarios in which we venture to the theater alone? Still, the old stills reign supreme. The option of conversation unavailable, our next impulse is to turn to the deep realm of our thoughts. We can spend those gentle pre-movie moments lost in our heads, pondering the following days activities or any work or projects we're committed to. These idle moments lend themself to the enjoyment of daydreaming; much like waiting for a bus, or sitting in church. But again this luxury of the past is made difficult if not impossible by the presence of todays updated PSE.


Yet another element that reveals the wonder of the old slides is an aspect inherent to PSE: repetition. Depending on how early you get to the theater, you're almost guaranteed to see at least a few ads repeated. In the days of yore this wasn't an issue; so what if you see a few of the same slides again? At its worst the repetition here gives the group douchebag an opportunity to make a joke about the answer to a trivia question we've already seen answered. But with the modern addition of accompanying audio that also repeats in sync with the visuals, the offense is much greater. Think how annoying it is when you see the same commercial multiple times during a TV show; now think how much less annoying it is if the TV is on mute.
This repetition also hurts us on a larger scale. If we venture to see films more than few times a month (as we all should), no doubt will we be treated to the same tired commercials and featurettes, along with their blaring soundtrack. Before, this was not an issue.
Much of the charm of the old PSE comes from their simplicity. Low budget, typically local ads were a welcome relief from the large nationwide ads most commonly seen in our day-to-day lives. The old PSE simply projected a series of single slides. But now theres some production value invested (as well a standardization across theater chains), and they attempt to entertain, educate, and sell. The loftier the goal, the greater the failure. And the modern PSE is certainly a failure.

I'll conclude with the disclaimer that your mileage may vary with this experience. Depending on where you live and what theater chain you frequent, you may still be treated to the simple elegance of the old slides, and consequently may fail to appreciate their greatness. I beg of you, do not take these quiet moments before a film for granted. If the quality of today's PSE were somehow improved (though we seem to be moving in the opposite direction, bafflingly striving towards previews before previews), of course this could lessen the "Its-All-About" nature of the old slides. But for now, it was definitely all about those old slides before the movies.